Trade marks protect brands. They differentiate a business or its goods and services from those of its competitors. A trade mark can include words, logos, colours, slogans, three-dimensional shapes, or even more unusual forms like colours and sounds.
A trade mark is therefore a “badge” of trade origin. It is used as a marketing tool so that customers can recognise the product of a particular trader. To protect your “badge” of trade origin, you need to register your name or logo as a trade mark.
Having a registered trade mark enables you to take action against third parties that are trying to provide goods and services under the same mark, or under a confusingly similar mark. The fact that you have registered your trade mark means that any such third party should take you seriously.
Some businesses feel that they cannot justify the expense of obtaining a trade mark registration, or feel that it is not relevant to them. However, obtaining a registered trade mark can be relatively inexpensive, and could be the most important thing that you do to protect your brand.
Contact us if you have a question, or if you would like to find out more about trade marks.